Pink Lady®, more and more attractive

August - 2009
2008/2009 was quite similar to previous seasons for Pink Lady® : a sell-out rate and a marketing end date identical to 2007/08, consumer demand still as high as ever in Europe...
Ler

 

Extraordinário dia de São Valentim!

15 de Janeiro de 2009
A Pink Lady ® estará mais do que nunca em contacto com os consumidores europeus durante o próximo dia de São Valentim ao assinar a sua mais importante campanha mediática com mais de 180 milhões de contactos geridos nos 14 países europeus.
Ler

 

More than 100 million contacts !

31 de Outubro de 2008
With a view to give an impetus to the campaign launch, a very ambitious trade marketing tool has been developed as of November with the main names in European retail sector: 170 partners involved with over 3,000 days of promotion and over 40 consumer contests…
Ler

 

A new visual display for its launch campaign

15 de Outubro de 2008
On the occasion of its new communication campaign, Pink Lady® wishes to redefine the key values contributing to the success of the brand: crunchiness, taste, pleasure and also seduction, temptation, and desire.
Ler